Who We Are

Our job is to make it easy and persuasive for your users to:
Engage • Purchase • Contribute

We are a nimble team of user experience experts who eat user data for breakfast.

Sway UX by the Numbers


UX Experts

This means we’re fast and flexible.


Number of Times Dan Has watched Back to the Future


Years of combined experience successfully launching & growing products within a variety of industries:

  • Politics
  • Healthcare
  • Finance
  • Advocacy
  • Technology
  • Entertainment


Cups of Tea Kerry Drinks in A Day


Percentage increase in lead generation as a result of A recent campaign


Dan Zola

Dan Zola’s devotion to UX principles began nearly 20 years ago, as a key player in the MovieFone experience.

Since then, he’s developed digital products and lead teams across a variety of industries, ranging from healthcare to entertainment. Most notably, Dan has spent five years at MTV working to deepen the emotional connection with television viewers and digital users (ask him about his run-in with Justin Timberlake).

Dan has recently extended his expertise to the pharmaceutical industry, working to provide a smoother experience for patients who are taking a more active role in their healthcare in the digital space.

Additional clients include AT&T Wireless & General Mills.

A graduate of University of Pennsylvania with a degree in English, Dan lives in Chapel Hill, NC with his wife and two children.

Kerry Thompson - User Experience (UX) Strategist

Kerry Thompson

Kerry has been researching, designing, and architecting web and app experiences for over 15 years.  She is obsessed with digital products and the people who use them (just ask her about her heat map fixation).

In her early career, Kerry worked with hesketh.com, a southeastern web agency that helped spearhead the User Experience (UX) design movement — and she never looked back.

Since then, she has led web, app, and mobile UX efforts for a wide range of clients including: Fidelity Investments, First Citizen’s Bank, ActionAid USA, Lulu Press, and EMILY’s List.

Kerry loves good storytelling in any medium, loose leaf tea, and the Oxford comma. She dislikes self-checkout machines, missed delivery notices, and comment sections for online news articles.

Kerry lives in Raleigh, NC with her aerialist sister.

We’ve worked with:

Work With US

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